Privacy Policy

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as “Device Information”.

We may collect Device Information using the following technologies:

• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

• “Web beacons,” “tags,” and “pixels” are electronic files that we may use to record information about how you browse and interact with the Site.

• “Referrals” from other websites so that we can analyze traffic patterns.

• “Analysis services” such as Google Analytics may be employed to help us understand how our customers use the Site.

Additionally when you engage our services through the Site, we collect certain information from you, including but not limited to your name, relevant street address information, payment information, credit card numbers, email address, phone numbers, date of birth, Social Security number, driver’s license information, firearms details, and other relevant information to efficiently and accurately process your requests. We refer to this information as “Applicant Information”.

While the bulk of information is collected via the Site, it is possible that we will collect some information from you via alternate means (phone, email, postal mail, etc.) to be stored by the Site or at our facilities on your behalf. This Privacy Policy covers all information we collect from you.

When we reference “Personal Information” in this Privacy Policy, it includes both Device Information and Applicant Information, regardless of the method used to transmit that information to us, or where or how we store it.

We generally use the Personal Information that we collect to process your requests generated through the Site or via communication with our staff (including processing your payment information). Additionally, we may use this Personal Information to:

• Communicate with you;

• Screen requests for potential risk or fraud;

• Provide you with information or advertising relating to our products or services, when aligned with the preferences you have shared with us.

We use the Device Information that we collect to help us screen for potential risk and fraud, and more generally to improve and optimize our Site; for example, by generating analytics about how our users browse and interact with the Site, and to assess the effectiveness of our marketing and advertising campaigns.

In the regular course of business, we must share relevant Personal Information with law enforcement agencies and possibly other parties to process your application, renewal requests, etc. Additionally, we may also use this Personal Information to:

• Comply with applicable laws and regulations;

• Respond to a subpoena, search warrant or other lawful request for information that we receive;

• Facilitate public information gathering;

• Provide to entities that we screen and approve for specific investigative purposes;

• Retain for any applicable uses to protect our rights.

We reserve the right to use Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You may opt out of targeted advertising by contacting us via any of the methods listed at the end of this policy.

We have physical, technical, and procedural safeguards in place to protect the personal information we collect. We use industry-standard technology to encrypt your credit or debit card information, including the account number, and Personal Information, while it is transmitted over the Internet from your computer. We also require service providers to have safeguards in place to protect the personal information that they collect, use, share, and store on our behalf.

We may link to external websites to which you may choose to navigate during your visit to the Site. When you provide Personal Information to any of these websites, you are subject to each individual site’s privacy policy. We encourage you to read each of these policies before submitting Personal Information.

We may use reCAPTCHA and other services provided by Google, which may be visible on the Site and/or accessed on the backend via API interaction. By using the Site, you agree to Google’s Privacy Policy, Google’s Terms of Use, and any additional terms incorporated by Google that may be required for the use of these technologies. Please read and understand all applicable terms and policies before accessing any APIs.

Please note that we do not alter the Site’s data collection and use practices when your browser sends a Do Not Track signal.

When you submit any Personal Information to us through the Site or by alternate means, we will maintain your Personal Information for our records and in accordance with data retention time frames that we deem appropriate, unless you ask us to delete this information.

The Site is not intended for individuals under the age of 18. We do not knowingly collect personally identifiable information from anyone under the age of 18 through the Site.

We may update this privacy policy from time-to-time in order to reflect changes to our practices or for other operational, legal, or regulatory reasons. By using the Site and/or not requesting removal of your Personal Information from the site, you are accepting the most current version of the privacy policy that is posted on the Site and linked to the main privacy policy navigation link(s).

Any actions you take must not violate any law, or disrupt or compromise any data that is not your own.